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The Origins of ASICS: Blending Heritage with Innovation

Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, ASICS has grown from a small startup to one of the leading brands in athletic footwear. The name ASICS is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "a sound mind in a sound body," reflecting the brand’s philosophy of promoting a healthy lifestyle through sport.

Unique Features

ASICS sneakers are renowned for their advanced technology, exceptional comfort, and durability. The brand continually innovates with features like GEL cushioning for superior shock absorption and FlyteFoam for lightweight support. These elements make ASICS sneakers a top choice for athletes and casual wearers alike.

Iconic Models

Asics Gel-Kayano: Celebrated for its stability and comfort, the Gel-Kayano series is a favorite among long-distance runners. It combines GEL technology with FlyteFoam for a plush yet responsive ride.

Asics Gel-NYC: This model blends classic style with modern performance, making it a versatile choice for both athletic and everyday wear.

Onitsuka Tiger: A sub-brand of ASICS, Onitsuka Tiger pays homage to the brand's origins with retro-inspired designs that fuse style and functionality.

Asics GT-2160: Known for its excellent support and cushioning, the GT-2160 is ideal for runners seeking a reliable, high-performance shoe.

Asics Gel-1130: With a focus on comfort and durability, the Gel-1130 offers a balanced ride, making it perfect for a variety of activities.

Step up your sneaker game and explore these exceptional ASICS models from the Madkicks Website or stores in Dubai and Abu Dhabi. Whether you’re a serious runner or just a fan of high-quality footwear, these sneakers are sure to impress and elevate your collection.

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