The Origins of New Balance

Founded in 1906 as the New Balance Arch Support Company, New Balance began with a focus on orthopedic products before transitioning into footwear in the 1960s. Known for their commitment to quality and innovation, New Balance has become a staple in both athletic and casual footwear.

Unique Features

New Balance sneakers are celebrated for their exceptional comfort, support, and durability. The brand’s commitment to using premium materials and advanced technology ensures that each pair offers unparalleled performance. Features like ENCAP midsole technology, which provides excellent cushioning and stability, and the use of breathable, high-quality materials make New Balance sneakers a top choice for athletes and casual wearers alike.

Iconic Models and Sub-Categories

New Balance 550: Originally a basketball shoe from the 1980s, the 550 has made a comeback with its retro design and versatile style.

New Balance 2002R: Known for its modern take on the classic running shoe, the 2002R combines comfort and style with a vintage flair.

New Balance 9060: This model stands out with its bold, futuristic design and superior cushioning, perfect for those seeking both comfort and fashion.

New Balance 530: Combining retro style with contemporary comfort, the 530 is a favorite for casual wear.

New Balance 990: An iconic model since its release in 1982, the 990 series is renowned for its premium quality, comfort, and timeless design.

New Balance 650R: This high-top version of the popular 550 offers additional ankle support and a unique, stylish look.

Step up your sneaker game and explore these exceptional New Balance models from the Madkicks Website, or visit the stores in Dubai and Abu Dhabi. At Madkicks, you can find more than just sneakers. Explore a wide range of streetwear and accessories, and elevate your style with our diverse selection