Dubai’s ultimate celebration of youth culture, fashion, and music, Sole DXB, is back for its 12th edition this December! Set against the trendy backdrop of Dubai Design District (D3), this festival promises to be bigger and better than ever. Taking place from December 13 to 15 2024, Sole DXB is your one-stop shop for all things cool, cultural, and creative. Whether you’re a sneakerhead, a music lover, or just someone who loves soaking in the vibe, this festival is unmissable.

What is Sole DXB?

For over a decade, Sole DXB has been at the forefront of celebrating youth culture. From regional and international live music to fashion, food, sports, and film, this event offers a dynamic platform for brands and creatives to come together and make magic happen.

Over the years, Sole DXB has hosted some legendary names, including Wu-Tang Clan, Nas, Jorja Smith, Stormzy, and Central Cee. It’s also the go-to place for exclusive drops, creative workshops, interactive brand activations, and unforgettable experiences.

What’s New for 2024?

This year marks Sole DXB’s 12th anniversary, and the festival is levelling up in every way. Here’s what you can expect:

• Three Days of Live Music: For the first time, the main stage will feature live performances every single day.

• Two Stages: The addition of a second stage means even more music, featuring an eclectic mix of jazz, world, R&B, and dance genres.

• Extended Hours: Doors will be open from 3 PM to 2 AM, giving you ample time to immerse yourself in the experience.

• Stage Front Tickets: Get up close and personal with your favourite artists with exclusive Stage Front tickets and grandstand views.

• Creative Activations: From skate and breakdance showcases to basketball tournaments, there’s plenty to keep you entertained.

• Sole DXB Talks: Thought-provoking talks and workshops return, offering insights into everything from fashion to culture.

Mad Kicks at Sole DXB

We’re thrilled to announce that Mad Kicks will be part of this year’s Sole DXB! We’re gearing up to connect with the sneaker community and showcase our latest drops.

At our booth, you’ll find an exciting lineup of sneakers, streetwear, and accessories. But that’s not all—we’re also bringing engaging activities, including customization services, games, and competitions. Whether you’re looking to grab the latest kicks or join in the fun, the Mad Kicks booth is where it’s at.

Why You Should Go

Sole DXB is more than just a festival—it’s an immersive cultural experience. From browsing exclusive sneaker drops to vibing with live music and sampling some of the best food in Dubai, there’s something for everyone.

This year’s expanded hours and new activations ensure that every attendee gets the full Sole DXB experience. With a carefully curated lineup of global and regional talent, this festival continues to solidify its place as one of Dubai’s most exciting annual events.

Event Details

📍 Location: Dubai Design District (D3)
⏲ Timing: 3 PM to 2 AM
📅 Dates: December 13, 14, & 15

Check Out Sole DXB

If you’re looking for an unforgettable weekend of music, fashion, and culture, Sole DXB is the place to be. Don’t forget to stop by the Mad Kicks booth for the latest in sneakers and streetwear, and to join in the fun with our interactive activities. See you there!